Background

May 2023 – Jan 2026

Deloitte Digital

Performance Marketing Manager (Associate 4)

Owned paid media accounts end to end across Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube and The Trade Desk for consumer marketplace, automotive, retail and B2B clients in Europe, the US and Australia. Reported directly to client stakeholders with no Account Director intermediary.

• —56 accounts at peak within a six-person pod, after the pod was reduced from fifteen
• —EUR 450,000 monthly media equivalent, split roughly 80/20 Google to Microsoft
• —Reviewed junior campaign work, trained interns, signed off deliverables and supported new business pitches
• —Left voluntarily to relocate to Germany

Feb 2021 – May 2023

Vajra Global Consulting Services

Associate → Senior Associate

B2B SaaS, enterprise hardware and consumer clients. Joined as the second person in a two-person marketing team; absorbed full Meta and LinkedIn ownership when the senior colleague left, then oversaw and signed off the replacement's work.

• —Built the paid media and marketing operations stack from zero — Google Ads, HubSpot, SEMrush, Microsoft Clarity, tracking, landing pages, lead capture, CRM workflows
• —India primary, with global enterprise accounts including SOTI (Canada) and TVS SCS (UK and India)
• —Ran weekly performance and budget reviews directly with the CEO and Head of Marketing
• —Promoted to Senior Associate at twelve months

Jan 2018 – Dec 2020

Paragon Digital Services

Associate Executive → Quality Control Lead

YouTube channel operations and release campaigns for major US film and television studios, including Warner Bros., 20th Century Fox and FX.

• —Owned the full YouTube SEO workflow — metadata, thumbnails, backplates, end screens
• —Ran release and sunset scheduling timed to launch windows
• —Promoted to QC Lead with sign-off authority over all published content, acting as the final gate between studio teams and live channels